Estée Lauder, the flagship beauty brand of the Estée Lauder Companies (ELC), has announced Australian-South Sudanese model and activist Adut Akech as its latest global brand ambassador.
Starting her life in a refugee camp in Kenya, Africa, the 21-year-old began her modelling career at 16 after her family emigrated to Australia, and soon became a darling of the fashion world, working with renowned designers such as the late Karl Lagerfeld and going on to grace the cover of numerous magazines including global editions of Vogue and i-D.
Crowned Model of the Year at the British Fashion Awards in 2019, Akech made her beauty debut the following year as the face of Valentino’s Born in Rome fragrance, starring alongside Palestinian-Dutch model Anwar Hadid.
Akech described her new role as a “dream come true”, saying: “Estée Lauder has such an amazing heritage, and the story of Mrs Estée Lauder continues to be an inspiration to women around the world.
“Like her, I hope to inspire girls everywhere to never give up on following their dreams.”
Outside of the fashion and beauty world, Akech is also lending her voice to the United Nations High Commissioner for Refugees (UNHCR), using her own story and platform to promote initatives to support refugees globally.
Stéphane de La Faverie, ELC Group President and Global Brand President of Estée Lauder, added: “Adut is one of fashion’s biggest and most influential stars.
“We believe her incredible story, personality and beauty will help us continue to inspire and connect with our consumers and establish her as a beauty icon of her generation.”
Akech will star in campaigns for Estée Lauder’s make-up and skin care products across digital, in-store, TV and print advertisements from this July.
She joins the brand’s star-studded roster of global ambassadors that includes fellow South Sudanese model Anok Yai, as well as Ana de Armas, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.
We at MAJI Organics use 100% natural shea butter in our Organic African Black Soap. Our soap a natural and organic product contains Shea Butter is hand made in Ghana, formulated and packaged in the West.
As a result out products are 100% sustainable and these hard-working women in these villages in Ghana benefits from the sale of our natural and organic African Liquid Black Soap. We hope that you enjoy the video that we posted below and as we gain a bit of insight into this amazing product that is used in so many of our skincare products that we use in the West and enjoyed for centuries. Enjoy!
Everything from how often you should wash your strands to the ingredients you should look for in your products.
Those who have watched Fleabag know this one thing to be true: “Hair is everything. We wish it wasn’t so we could actually think about something else occasionally, but it is. It’s the difference between a good day and a bad day. “
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Whether you are looking to get glossy, strong strands, or maybe you just want to extend the time between hair appointments, there are many tricks of the trade you can employ to get your best head of hair yet. From ingredients to look for, how often you should wash your hair, and even treatments to stimulate hair growth, read on for 11 tips for healthy hair, plus some products that will help you get there.