With the goal of creating the most skin-enhancing products possible, we take just as much care extracting and treating the water used in our products as we do tending the soil and plants on our biodynamic farm. We know that beautiful skin is hydrated skin, so we make sure our pioneering water purifying methods allow moisture to penetrate more easily through the semi-permeable membrane of skin. The water in our formulations is drawn from a natural artesian ground source, free from any potential physical or energetic contaminants found in tap water. To elevate its energetic qualities, water is purified and bacteria eradicated by passing it through vortex pipes so it flows in spirals – just as it would in natural rivers. Any overabundance of earth-derived metals in the water is filtered by a three-stage process, the water is then passed through special chambers, stabilised and imbued with the positive energetic information from crystals. Finally, the water passes through vortex pipes again into a tank for electrostatic induction (ESI), causing vibrations in the water, which help maximise the skin-hydrating powers of our formula.
Estée Lauder, the flagship beauty brand of the Estée Lauder Companies (ELC), has announced Australian-South Sudanese model and activist Adut Akech as its latest global brand ambassador.
Starting her life in a refugee camp in Kenya, Africa, the 21-year-old began her modelling career at 16 after her family emigrated to Australia, and soon became a darling of the fashion world, working with renowned designers such as the late Karl Lagerfeld and going on to grace the cover of numerous magazines including global editions of Vogue and i-D.
Crowned Model of the Year at the British Fashion Awards in 2019, Akech made her beauty debut the following year as the face of Valentino’s Born in Rome fragrance, starring alongside Palestinian-Dutch model Anwar Hadid.
Akech described her new role as a “dream come true”, saying: “Estée Lauder has such an amazing heritage, and the story of Mrs Estée Lauder continues to be an inspiration to women around the world.
“Like her, I hope to inspire girls everywhere to never give up on following their dreams.”
Outside of the fashion and beauty world, Akech is also lending her voice to the United Nations High Commissioner for Refugees (UNHCR), using her own story and platform to promote initatives to support refugees globally.
Stéphane de La Faverie, ELC Group President and Global Brand President of Estée Lauder, added: “Adut is one of fashion’s biggest and most influential stars.
“We believe her incredible story, personality and beauty will help us continue to inspire and connect with our consumers and establish her as a beauty icon of her generation.”
Akech will star in campaigns for Estée Lauder’s make-up and skin care products across digital, in-store, TV and print advertisements from this July.
She joins the brand’s star-studded roster of global ambassadors that includes fellow South Sudanese model Anok Yai, as well as Ana de Armas, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.