Estée Lauder, the flagship beauty brand of the Estée Lauder Companies (ELC), has announced Australian-South Sudanese model and activist Adut Akech as its latest global brand ambassador.
Starting her life in a refugee camp in Kenya, Africa, the 21-year-old began her modelling career at 16 after her family emigrated to Australia, and soon became a darling of the fashion world, working with renowned designers such as the late Karl Lagerfeld and going on to grace the cover of numerous magazines including global editions of Vogue and i-D.
Crowned Model of the Year at the British Fashion Awards in 2019, Akech made her beauty debut the following year as the face of Valentino’s Born in Rome fragrance, starring alongside Palestinian-Dutch model Anwar Hadid.
Akech described her new role as a “dream come true”, saying: “Estée Lauder has such an amazing heritage, and the story of Mrs Estée Lauder continues to be an inspiration to women around the world.
“Like her, I hope to inspire girls everywhere to never give up on following their dreams.”
Outside of the fashion and beauty world, Akech is also lending her voice to the United Nations High Commissioner for Refugees (UNHCR), using her own story and platform to promote initatives to support refugees globally.
Stéphane de La Faverie, ELC Group President and Global Brand President of Estée Lauder, added: “Adut is one of fashion’s biggest and most influential stars.
“We believe her incredible story, personality and beauty will help us continue to inspire and connect with our consumers and establish her as a beauty icon of her generation.”
Akech will star in campaigns for Estée Lauder’s make-up and skin care products across digital, in-store, TV and print advertisements from this July.
She joins the brand’s star-studded roster of global ambassadors that includes fellow South Sudanese model Anok Yai, as well as Ana de Armas, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.
We at MAJI Organics use 100% natural shea butter in our Organic African Black Soap. Our soap a natural and organic product contains Shea Butter is hand made in Ghana, formulated and packaged in the West.
As a result out products are 100% sustainable and these hard-working women in these villages in Ghana benefits from the sale of our natural and organic African Liquid Black Soap. We hope that you enjoy the video that we posted below and as we gain a bit of insight into this amazing product that is used in so many of our skincare products that we use in the West and enjoyed for centuries. Enjoy!
The Tree of Life
Argan is a unique type of tree growing only in southern Morocco. It is resilient to the harsh African climate and grows without the need for much cultivation. The tree can often be seen climbed by mountain goats attracted to the black and dry fruits.
Argan is an important source of fuel and food for the Berber community and therefore it is locally call the “tree of life”.
Organic argan oil
Often called “liquid gold”, Argan oil is an organic product extracted from the kernels of the argan tree. It is extremely rich in beneficial nutrients including fatty acids and vitamin E. Its properties make it particularly beneficial for the hair and skin.
Extraction of the kernels is key to the argan oil production process. In order to extract the kernels, the argan fruits are first dried in the open air and then fleshy pulp of the fruit is removed.
Sometimes the flesh is removed mechanically without the need to dry the fruits. The flesh is usually used as feed for animals.
The extraction is semi-mechanical (not chemical), then the process of filtration and decantation are proceeded.
MAJI Organics provides “triple extra virgin grade” argan oil, which is the summum quality in the world (free acidity expressed by leonic acid is less than 0.5%)